With the help of Conservation International, we’ve developed ethical sourcing guidelines that help us purchase coffee that is responsibly grown and ethically traded.
We’re working directly with farmers to develop responsible growing methods and investing in their communities to ensure a sustainable supply of quality coffee.
We support projects that help improve the livelihoods for producers of our distinctive Tazo® teas.
The Origin of Coffee and Its Cultivation
Geographically, there are three global coffee-growing regions: East Africa and the Arabian Peninsula, Southeast Asia and the Pacific, and Latin America.
The 4 Fundamentals
It's not just the machine that makes great coffee. The "four fundamentals" of proportion, grind, water and freshness are even more important.
It is the cumulative, positive, and dramatic result of roasting each coffee in a unique way, helping each one reach its maximum flavor. The color can be duplicated — but the taste cannot.