At the height of COVID-19 and its unprecedented impact on the global economy, Starbucks Malaysia launched their “Goods for Good” campaign in 2020, as a way to thank, celebrate and reward the communities and frontline medical and emergency staff In Malaysia. This campaign provides an avenue for customers to contribute to causes they care about through their neighborhood Starbucks stores. This initiative is just one part of our commitments to honor our mission and values:
The campaign first launched in November 2020, in which Starbucks donated the proceeds from its merchandise sold in a two-week period to MERCY Malaysia to provide for frontline medical health workers specifically Mental Health and Psychosocial Support (MHPPS) consultation sessions through MERCY Malaysia’s Psychological First Aid (PFA) hotline platform.
In September 2021, Starbucks collaborated HOPE Worldwide in response to the White Flag Movement (#BenderaPutih), to help those in desperate need for food provisions and necessities. The collaboration with HOPE Worldwide has directly benefited 205 families in Malaysia for three months which consist of existing Hope worldwide beneficiaries of the monthly Food Distribution Program, family with financial crisis, low-income families (B40s) and marginalized communities.
Starbucks has always been a force for good with a number of community initiatives. From the internal CUP fund that offers a safety net for our partners in times for need, to external initiatives that strengthen different communities by creating job opportunities, donating our resources, democratizing our store space and making donations to groups in need, all starting from one store, one coffee at a time.