NEW STARBUCKS® X HERSCHEL SUPPLY CO. COLLECTION SPOTLIGHTS RECYCLED AND REUSABLE MATERIALS


22 April 2021 • KUALA LUMPUR


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In celebration of Earth Day, Starbucks is partnering with design-driven global accessories brand, Herschel Supply Co., once again to bring customers innovative reusable products made from recycled coffee grounds.

Available for a limited time exclusively at Starbucks® stores in Malaysia, the Starbucks® X Herschel Supply Co. merchandise collection is inspired by a shared love of coffee, people and planet. For the first time in Malaysia, Starbucks is offering both accessories and drinkware made from recycled coffee grounds, allowing customers another way to express their unique personal style and celebrate their love for the planet.


Perfect for summer adventures and everyday occasions, the collection includes stylish backpacks, accessories, and a range of sustainable and reusable drinkwares. Designs inspired by ruby-red coffee cherries speak to a shared love of coffee, people and planet.

“Starbucks is proud to launch our second collection with Herschel Supply Co., harnessing our scale for good, and creating positive impact through our collaborative partnerships,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “As we look to create a resource positive future, Starbucks is committed to taking action together with our customers to protect the planet we share.”

“Our new collection with Starbucks gives recycled materials a new lease of life,” said Jamie Cormack, Managing Director and Co-Founder, Herschel Supply Co. “It also showcases the limitless possibilities of what we can achieve when we work together to incorporate recycled materials and the principles of reusability in all aspects of our lives.”

This planet positive lineup of Starbucks® X Herschel Supply Co. drinkware and lifestyle accessories are perfect for holiday gifting or as a special treat for yourself. The Starbucks® X Herschel Supply Co collection includes: -


Retreat Backpack

  • The Herschel Retreat™ backpack is a streamlined edition of a classic mountaineering style, featuring a drawcord cinch closure and a strap detailed top flap. Unique to this collaboration is its body fabric, which is made of 95% post-consumer recycled PET and 5% recycled coffee grounds.
  • Classic Mini Backpack

  • The original backpack from Herschel is made mini. It features a simple design and sized-down for essentials-only days in the city. Unique to this collaboration is its body fabric, which is made of 95% post-consumer recycled PET and 5% recycled coffee grounds.
  • Mica Tote Bag

  • Made for Starbucks, the Mica Tote Bag is a fan collectible made for its customers. Detailed with a custom shape and enhanced by durable and subtly textured fabric made from 95% post-consumer recycled PET and 5% recycled coffee grounds.
  • Fifteen Hip Pack

  • The compact and convenient Fifteen hip pack features a single zippered pocket and can be worn around the waist or over the shoulder. Unique to this collaboration is its body fabric, which is made of 95% post-consumer recycled PET and 5% recycled coffee grounds.
  • ChapterTravel Kit | Carry-On

  • Perfectly sized for carrying in-flight essentials, the compact Chapter Carry-On travel kit features convenient carrying handle and an internal mesh storage sleeve. Unique to this collaboration is its body fabric, which is made of 95% post-consumer recycled PET and 5% recycled coffee grounds.
  • 12oz SS Mug

  • Stainless steel vacuum insulated mug with transparent press-on lid and coffee cherry illustrations, highlighting the collective commitment from Starbucks and Herschel to a more sustainable future.
  • 16oz SS Tumbler

  • Double wall vacuum insulated tumbler with a trusted flip lid for spill resistant functionality. The black and white monochromatic colors illustrate the ubiquitous and sleek design of the drinkware.
  • 20oz SS Tumbler

  • Double wall stainless steel vacuum insulated tumbler with transparent press-on lid and coffee cherry illustrations, highlighting the collective commitment from Starbucks and Herschel to a more sustainable future.
  • 16oz Coffee Grounds Tumbler

  • Made with 100% renewable and sustainable materials from recycled coffee grounds and polypropylene. The monochromatic colors of gray and white to illustrate the ubiquitous and sleek design of the drinkware.
  • To-Go Box

  • A collapsible and microwave safe lunchbox with a four-sided locking system to ensure leak-proof functionality. The colors are of gray and green, which complements the overall theme of the collection.
  • The limited-edition designer collaboration will be available starting 22 April 2021 at select Starbucks® stores across Malaysia, while supplies last.

    This year also marks the 50th anniversary of Starbucks. From the beginning, Starbucks has sought to be a different kind of company, one that inspires and nurtures the human spirit, bringing people together over coffee to create a better future. In 2020, Starbucks announced its Planet Positive aspirations, a multi-decade commitment to become a resource positive company by reducing its carbon, water, and waste by 50 percent.