CHEERFUL NEW STARBUCKS® X LINE FRIENDS COLLECTION ARRIVES FOR THE HOLIDAYS


7 December 2021 • KUALA LUMPUR


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Today, Starbucks has unveiled its collaboration with LINE FRIENDS, a global brand and leading creative studio that has created some of the world’s most beloved characters. The joyful collection of lifestyle essentials featuring BROWN & FRIENDS will be available for a limited time at select Starbucks® stores across the Malaysia, just in time for the holidays from.

The Starbucks® X LINE FRIENDS collaboration will take you on a happiness-filled holiday adventure with BROWN, CONY, and the entire BROWN & FRIENDS lineup. The gift-worthy collection of drinkware and lifestyle accessories highlights two unique designs that feature festive green and red hues, perfect to show friends and family you care.

“This collaboration brings together Starbucks and LINE FRIENDS’ shared passion for creating meaningful moments and making every day special,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “This partnership brings our customers merry fun and holiday cheer, along with a new way to connect with loved ones and share a special moment this holiday season.”

“We are thrilled to team up with Starbucks on this exciting, festive collaboration,” said LINE FRIENDS. “In celebration of the coming holidays, this collaboration not only offers gift-worthy lifestyle accessories, but also heartwarming videos featuring BROWN, LINE messenger stickers and digital content that will engage our customers with friends and loved ones on a timeless moment filled with seasonal joy and holiday cheer.”

Celebrate the joys of the season through the playful lens of BROWN & FRIENDS in this adorable Starbucks x LINE FRIENDS collaboration. Experience little gifts of merry with a collection of products that will make great gifts this holiday season.


LINE FRIENDS Brown Bear Stainless Steel Tumbler (16oz)

  • Take Brown with you wherever you go with this vacuum insulated tumbler, with a high insulation performance to ensure that your hot beverages stay hot and cold beverages stay cold. Included with a gift box.
  • LINE FRIENDS Brown and Friends Stainless Steel Tumbler (12oz)

  • Displaying a beautiful silhouette with easy-to-use functionality; make the most out of your day with this green and portable tumbler with a glossy opaque finish. Included with a gift box.
  • LINE FRIENDS Brown and Cony Stainless Steel Tumbler (12oz)

  • A chic, all-white, double-wall vacuum insulated tumbler with a durable hardshell powder coat finishing and silicone seal lid. Included with a gift box.
  • LINE FRIENDS Brown Ceramic Mug with Topper (12oz)

  • Take a brief break with Brown in this adorable mug with a cup of your favorite Starbucks coffee. Top if off with the accompanying silicone lid to savor your coffee for longer. Included with a gift box.
  • LINE FRIENDS Brown Bear Pen

  • Starbucks meets Brown in this unique collaboration. The Starbucks iconic green allows for a soft and comfortable grip, allowing you to write seamlessly through the retractable gel tip. Included with a gift box.
  • LINE FRIENDS Brown Bear with Red Apron

  • Brown is extra soft and cuddly in this plush where he wears the iconic red apron from Starbucks to celebrate the merry season of the Holiday. Included with a gift box.
  • LINE FRIENDS Brown and Friends Pouch

  • Made from softened animal-free leather, giving the pouch a pleasant texture that is soft to the touch and the utmost flexibility. Included with a gift box.
  • LINE FRIENDS Brown and Friends Tote

  • Explore the town with Brown and friends in this adorable and functional tote bag made up from a mix of cotton and canvas. Included with a gift box.
  • The limited-edition collection will be available beginning December 7 at select Starbucks® stores across Malaysia.

    Watch out for more updates on the Starbucks® X LINE FRIENDS collaboration to follow in 2022.